Morten's Vélo Bar

Morten's Vélo Bar

Morten’s Vélo Bar is more than a bar — it’s a meeting point for Copenhagen’s ride culture. Equal parts bike club and hangout spot, it blends post-ride camaraderie with good food, natural wine, and cold beer. Located in the heart of the city, it’s a space where stories are shared, legs are rested, and the day winds down in good company.

Client

Confidential

Year

2025

Category

Branding & Visual Identity

Project link

Visit Site

Visual Identity

Visual Identity

The visual identity draws on a warm, nostalgic palette: deep espresso brown, cream tones, and faded reds that echo vintage cycling caps, sun-aged wine labels, and the worn-in warmth of classic bars. Bold, condensed typography — especially the oversized “MORTEN’S” logotype — commands attention but stays friendly, setting the tone for a bar that’s confident without trying too hard.

The visual identity draws on a warm, nostalgic palette: deep espresso brown, cream tones, and faded reds that echo vintage cycling caps, sun-aged wine labels, and the worn-in warmth of classic bars. Bold, condensed typography — especially the oversized “MORTEN’S” logotype — commands attention but stays friendly, setting the tone for a bar that’s confident without trying too hard.

Visual Identity

The visual identity draws on a warm, nostalgic palette: deep espresso brown, cream tones, and faded reds that echo vintage cycling caps, sun-aged wine labels, and the worn-in warmth of classic bars. Bold, condensed typography — especially the oversized “MORTEN’S” logotype — commands attention but stays friendly, setting the tone for a bar that’s confident without trying too hard.

Photography

Photography

Photography plays a huge role in shaping the vibe. The imagery leans into a raw, candid Y2K-era aesthetic: flash-lit dinners, friends clinking glasses, crumbs on the table, elbow-to-elbow closeness. It’s casual, intimate, and real — like you stumbled into someone’s afterparty with a disposable camera. The photos capture that fleeting, golden moment between endorphins and relaxation — the sweet spot after a ride when everything tastes better and stories spill out effortlessly.

Photography plays a huge role in shaping the vibe. The imagery leans into a raw, candid Y2K-era aesthetic: flash-lit dinners, friends clinking glasses, crumbs on the table, elbow-to-elbow closeness. It’s casual, intimate, and real — like you stumbled into someone’s afterparty with a disposable camera. The photos capture that fleeting, golden moment between endorphins and relaxation — the sweet spot after a ride when everything tastes better and stories spill out effortlessly.

Photography

Photography plays a huge role in shaping the vibe. The imagery leans into a raw, candid Y2K-era aesthetic: flash-lit dinners, friends clinking glasses, crumbs on the table, elbow-to-elbow closeness. It’s casual, intimate, and real — like you stumbled into someone’s afterparty with a disposable camera. The photos capture that fleeting, golden moment between endorphins and relaxation — the sweet spot after a ride when everything tastes better and stories spill out effortlessly.